One of the Northwestern Mutual projects I work on is Let Your Worries Go campaign. It is a fun project which caught a nice online viral buzz. The idea behind it is more grandeur than just a fun, highly interactive online experience. In this online experience you can virtually get rid of your worries by launching those using different vehicles. In addition to your personal financial worries, you can choose to launch societal worries like world hunger, natural disasters, illness, and health and fitness.
So, what’s the grandeur idea?
Northwestern Mutual Foundation will distribute $1,000,000 to causes that address your societal worries. The more times your worry is selected between now and
Please let me know what you think!
We were just recently nominated for 2008 Adweek Buzz Awards. If you like this project you can cast your vote here. You will need to register with an email address only.
