Think Search Engines //

From General Search, to Vertical Search, to Blended Search, to Custom Search - search landscape is constantly evolving and including more new ways to expose the web properties to the searchers.

Right now at the SMX West search marketing Expo and conference the panel composed of Google, Yahoo and Eurekster representatives are discussing the next generation of search - Personalized Search.

Some of the points are: content is king (deep and fresh), enabling search history (Google) allows the search engines to establish a relation between what you search and what you mean. E.G. a search for a “jaguar” are you interested in a big cat or a car. When you click on a link talking about a big cat, the next time you look for anything jaguar related they will know to serve you more of the animal websites rather than cars.

A challenge is to not show you info you don’t need anymore. Once you buy a diamond for your fiance you don’t need any more engagement rings, or diamonds for at least a while (until some significant anniversary). In this case you need to go to your search history and just delete that entry so that no more diamonds are served.

Eurekster mentioned Swicki: Social Search Widget and Social Search: Search Media meets search (swicki).

Eurekster mentioned some challenges: trusted relationships, expert source, how to effectively apply the social graph to search? high quality content (UCG), feedback loops.

Once again for detail coverage of this Barry posted on SERoundtable.

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