I have been using Google Analytics ever since they purchased Urchin and made it available to use for invited parties only. Since some time ago, Google opened it up to anyone interested. It is probably the greatest web analytics solution for free.

Today they have released a upgraded version of Google Analytics. When you visit The Official Google Analytics Blog you can read about what is new, you can take a tour.

Andy Beal, of Marketing Pilgrim takes a “First Look” at their new features, where he offers his comments and many screen shots.

Barry Schwartz offers more information and his take on this release on Search Engine Land, where he also posts Google’s press release.

Why should you care about this? Read in our Web Analytics post why.

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