Muhammad Saleem of Pronet Advertising points out very interesting statistic about viral marketing.
About 3,000 of experienced viral marketers provided their feedback on what viral marketing strategies produced great results. The study was done by Marketing Sherpa.
Here are the results:
One of the examples for viral marketing microsite is Big Brown Box by Jim Kukral & Dave Potokar. This is what they say about it:
You send us stuff to put in the big brown box.
When the big brown box fills up, we auction it to the highest bidder.
Or we might trade it for something, not sure yet.
We will actually ship the box, with all the stuff in it to that person.
So, what is already in the box? Stuff which is worth over $15,000! Stuff like a shirt and Dell laptop.
Image provided by eMarketer.com.
