Top 10 Search Terms in 10 Categories, March 2007. Data are provided by Hitwise.
| Top 10 Search Terms by Category, Four Weeks Ending March 31, 2007 (%) | |||
|---|---|---|---|
| IT and Internet | Automotive Manufacturers | ||
| Search Term | Search Volume | Search Term | Search Volume |
| paypal | 5.03 | honda | 2.23 |
| paypal.com | 1.74 | toyota | 2.07 |
| mapquest | 0.78 | nissan | 1.68 |
| people search | 0.76 | ford | 1.58 |
| www.paypal.com | 0.72 | dodge | 1.01 |
| pay pal | 0.50 | chevrolet | 0.85 |
| experian | 0.48 | bmw | 0.84 |
| mapquest.com | 0.45 | mazda | 0.83 |
| ebay | 0.36 | kawasaki | 0.80 |
| people finder | 0.32 | suzuki | 0.78 |
| Movies | Internet Advertising | ||
| Search Term | Search Volume | Search Term | Search Volume |
| netflix | 1.19 | work from home | 0.60 |
| imdb | 1.18 | work at home | 0.48 |
| 300 | 0.83 | zappos | 0.45 |
| comcast.net | 0.35 | adwords | 0.34 |
| blockbuster | 0.70 | unclaimed money | 0.31 |
| fandango | 0.47 | seaquest:dsv | 0.30 |
| netflix.com | 0.34 | famous quotes | 0.25 |
| blockbuster.com | 0.25 | best affiliate programs | 0.25 |
| harry potter | 0.24 | top five affliate programs | 0.24 |
| dead silence | 0.23 | smc | 0.24 |
| Food and Beverage Brands and Manufacturers | Pharmaceutical and Medical Products | ||
| Search Term | Search Volume | Search Term | Search Volume |
| pizza hut | 1.94 | lexapro | 0.79 |
| starbucks | 1.12 | viagra | 0.59 |
| mcdonalds | 0.97 | phentermine | 0.55 |
| menu foods | 0.96 | chantix | 0.54 |
| menufoods.com | 0.90 | zoloft | 0.45 |
| pet food recall | 0.78 | cymbalta | 0.44 |
| candystand | 0.75 | depression | 0.32 |
| www.menufoods.com | 0.65 | herpes | 0.32 |
| subway | 0.63 | levaquin | 0.29 |
| dominos pizza | 0.61 | xenical | 0.24 |
| Blogs and Personal Web Sites | Broadcast Media | ||
| Search Term | Search Volume | Search Term | Search Volume |
| myspace | 0.94 | cnn | 1.90 |
| antonella barba | 0.78 | pet food recall | 1.38 |
| xanga | 0.63 | dog food recall | 1.04 |
| perez hilton | 0.59 | cnn.com | 0.91 |
| yahoo 360 | 0.38 | msnbc | 0.74 |
| yahoo360 | 0.33 | fox news | 0.70 |
| myspace.com | 0.32 | news | 0.52 |
| antonella barba pictures | 0.28 | anna nicole smith | 0.51 |
| 360 | 0.25 | bbc | 0.47 |
| area codes | 0.20 | www.cnn.com | 0.38 |
| Shopping Rewards and Directories |
Travel Destinations and Accommodations | ||
| Search Term | Search Volume | Search Term | Search Volume |
| consumer reports | 0.22 | hotels.com | 0.58 |
| coupons | 0.12 | hotels | 0.38 |
| froogle | 0.099 | holiday inn | 0.29 |
| mycokerewards.com | 0.097 | disney world | 0.27 |
| free stuff | 0.093 | disneyland | 0.23 |
| free stuff | 0.08 | las vegas | 0.21 |
| shopzilla | 0.058 | comfort inn | 0.16 |
| consumer report | 0.052 | motel 6 | 0.16 |
| myspace | 0.041 | six flags | 0.14 |
| prom dresses | 0.041 | days inn | 0.14 |
 |
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| View: Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007 | |||
Interesting terms. What I don’t get is why people are searching on full web addresses such as “myspace.com” or “cnn.com”. Why not just go to cnn.com and perform a search for something there? Of course, I know that in some cases you can find archived/cached material via a search engine that you might not easily find by going to the actual website…
I think those people do not know the basic functionality of the browser’s Address bar. I know many of them personally.
I’m related to some of those people.