Brad Geddes recaps a discussion on using search as a part of your overall marketing strategy. The discussion took place at the Search Engine Strategies conference in NYC last week.
The bottom line is: a company should “take part of their marketing budget and use it for search marketing. When comparing search marketing to traditional marketing, search is one of the least expensive options.”
Search is the ultimate form of pull marketing. Non search advertising drives search demand. You are spending money. Searchers are looking for you. Consumers are telling you what they are looking for. Are you taking full advantage of search marketing?
For full article go to Putting Search Into The Marketing Mix.
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