Chris Boggs quotes from SES NYC’07 conference in his latest Search Marketing Trends newsletter:
“There are two prerequisites to being able to perform ‘Search Informed Marketing’ (SIM): Willingness to embrace change - to genuinely provide what the market demands; and willingness to change your vocabulary to match what people are asking for…” More: blog coverage.
We totally agree. I like the term “Search Informed Marketing” SIM - I guess this is the latest acronym in this space.
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