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Search Part of the Marketing Mix at Think Search Engines //

Search Part of the Marketing Mix

Published April 19th, 2007 in SEO and Internet Marketing. Tags: Internet Marketing, SEO.

Chris Boggs quotes from SES NYC’07 conference in his latest Search Marketing Trends newsletter:

“There are two prerequisites to being able to perform ‘Search Informed Marketing’ (SIM): Willingness to embrace change - to genuinely provide what the market demands; and willingness to change your vocabulary to match what people are asking for…” More: blog coverage.

We totally agree. I like the term “Search Informed Marketing” SIM - I guess this is the latest acronym in this space.