How fresh is your website’s content? The search engine guru community is posing a theory that the latest Google algorithm(*) updates favor fresh content over well ranked websites which may not change that much.
To me, in short, I agree that updated content seems to be making a move, even against some the well-entrenched .gov and .edu TLDs. We are seeing some “refreshed” branded sites ranking very quickly for competitive terms. Chris Boggs in Does “Freshness” Mean More in Google?
For a detail discussion Chris points to the thread on WebmasterWorld Forum. There is a lively discussion with a few real examples from the SEO peeps.
I don’t blame Google, I like it fresh as well, especially the freshly baked cookies on Midwest Airlines!
* Google Algorithm is the way Google decides which pages are the most relevant to your search and therefore are placed towards the top of the search engine page results (SERP).
Picture by Flickr. These are not Midwest Airlines cookies.
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