Why Care about Social Media? What are the benefits of getting involved in the social networking? The good folks at Search Engine Land list the following 4 concrete benefits you can get for your online presence:
- Links – it allows you to build inbound links to your website. This in return increases your ranking in the search engines. Social news sites can spread your content as linkbait in return producing hundreds or thousands inbound links to your site. The is to produce a remarkable piece so that the word about spreads like fire in a viral, natural way.
- Mindshare & Branding – it allows you to create brand awareness
- Sales – probably more in an indirect way which shows how good your product is in a creative way. (Example: blendtech.com creating willitblend.com campaign. Their sales quadrupled since this campaign.)
- Customer Interaction – for the purpose of improving your products or services, establishing trust, being seen as an authority in your space and creating followers.
Read the detail post written by Cameron Olthuis on The Four Returns Of Social Media Marketing.
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