Why do we focus on digg? When your page is submitted to digg.com it will generate traffic. Within minutes you may see thousands of traffic, which is good. More traffic can mean more people may link to you, which increases search engine rankings. However the quality or the longevity of the digg traffic is questioned. Not many stay around or return. Despite this I would not mind being on the home page of digg.com with a story from this blog. Go ahead, digg me! 
“Digg is a user driven social content website. Ok, so what (…) does that mean? Well, everything on Digg is submitted by their community or users. After you submit content, other people read your submission and Digg what they like best. If your story rocks and receives enough Diggs, it is promoted to the front page for the millions of visitors to see.
What can you do as a Digg user? Lots. Every person can digg (help promote), bury (help remove spam), and comment on stories… you can even Digg and bury comments you like or dislike. Digg also allows you to track your friends’ activity throughout the site — want to share a video or news story with a friend? Digg it!” (source - digg.com)
Here is a great beginner’s guide to Digg. Read How does Digg work.
Some of my favorite features that Digg provides are found in Digg Labs:
- Digg BigSpy places stories at the top of the screen as they are dugg. As new stories are dugg, older stories move down the list. Bigger stories have more diggs.
- Digg Stack shows diggs occurring in real time on up to 100 stories at once.
Diggers fall from above and stack up on popular stories. Brightly colored stories have more diggs. - Digg Swarm draws a circle for stories as they’re dugg. Diggers swarm around stories, and make them grow. Brightly colored stories have more diggs.
Additional Resources about Digg: (bigger list can be found on Pronetadvertising.com)
History of Digg – Wikipedia
Digg the Blog - The official Digg blog
How Digg Works - Howstuffworks.com
8 Ways to Help You Get to Digg’s Front Page - Seoegghead.com
10 Steps to Guarantee You Make the Digg Front Page - Seoblackhat.com
Diggnation - Diggnation is a weekly tech/web culture show based on the top digg.com social bookmarking news stories.
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