Search Informed Marketing :: Search Engine News – Optimization – Marketing :: Online Presence
We launched Interactive Web Works In December of 2008. Today, two and a half months later, we are a full time agency for Social Media marketing, SEO, web design, lead generation, online strategy and other internet marketing services.
Come and visit the new agency’s website. Check out our portfolio. If you need any services or know of someone who does, we would appreciate your referral.
“Get Elastic” blog has a cool contest where you can win tickets to one of the three conferences:
For details how to enter see their “Big Ecommerce Conference Contest” post. I hope to win the “Online Market World” tickets.
One of the Northwestern Mutual projects I work on is Let Your Worries Go campaign. It is a fun project which caught a nice online viral buzz. The idea behind it is more grandeur than just a fun, highly interactive online experience. In this online experience you can virtually get rid of your worries by launching those using different vehicles. In addition to your personal financial worries, you can choose to launch societal worries like world hunger, natural disasters, illness, and health and fitness.
So, what’s the grandeur idea?
Northwestern Mutual Foundation will distribute $1,000,000 to causes that address your societal worries. The more times your worry is selected between now and
Please let me know what you think!
We were just recently nominated for 2008 Adweek Buzz Awards. If you like this project you can cast your vote here. You will need to register with an email address only.
Ajax is bad for SEO just like Flash and HTML frames. User generated media is good for SEO. Build links, even if its “one page – one link.” – Mikkel deMib Svendsen
More coverage from Search Engine Roundtable – (if you haven’t noticed yet, I love these guys from NYC)
From General Search, to Vertical Search, to Blended Search, to Custom Search – search landscape is constantly evolving and including more new ways to expose the web properties to the searchers.
Right now at the SMX West search marketing Expo and conference the panel composed of Google, Yahoo and Eurekster representatives are discussing the next generation of search – Personalized Search.
Some of the points are: content is king (deep and fresh), enabling search history (Google) allows the search engines to establish a relation between what you search and what you mean. E.G. a search for a “jaguar” are you interested in a big cat or a car. When you click on a link talking about a big cat, the next time you look for anything jaguar related they will know to serve you more of the animal websites rather than cars.
A challenge is to not show you info you don’t need anymore. Once you buy a diamond for your fiance you don’t need any more engagement rings, or diamonds for at least a while (until some significant anniversary). In this case you need to go to your search history and just delete that entry so that no more diamonds are served.
Eurekster mentioned Swicki: Social Search Widget and Social Search: Search Media meets search (swicki).
Eurekster mentioned some challenges: trusted relationships, expert source, how to effectively apply the social graph to search? high quality content (UCG), feedback loops.
Once again for detail coverage of this Barry posted on SERoundtable.
In today’s keynote speech, Danny Sullivan reminded us his prediction from December of 2003 of “invisible tabs” on the search pages, where vertical search results will be considered highly relevant and included in the search results.
I am currently attending “Local Search & Blended Results” sessions of SMX West. Local search results are being blended into web search results. This changes the desired “number one position” rules on the search engine results page (SERP).
So, what does it mean to be number one on the search result page? It is not just a web page of your site only anymore. Click on the image in this post to see that the number one position of the organic results is not even showing up in the first page on my screen. It is right below the fold. Sponsored ads and the local business results with a map occupy the entire screen.
It is a blending of all your digital properties, like: news, images, video, blogs, music, shopping, products, cars, etc… If you want to optimize the traffic from the search engines you need to start incorporating optimization techniques for all, or some of these “vertical search” categories. For latest tips on optimizing images and video see a post from the previous session written by SEO Roundtable.
A great capture of more details from this sessions is done by Barry on his post.
Yahoo just announced a new approach to search – “Open Search” allowing the site publishers to control how their content is displayed in the Yahoo search results with the help of third party outfits such as yelp.com.
Details can be obtained on YSearchBlog.
Before
After
If interactive and search engine marketing is your thing, SMX West is the event you must not miss. Prepared and lead by the top search marketing rock stars (Danny Sullivan, Chris Sherman, and others) is the leading event for the professionals in this industry.
SMX West will take place February 26 – 28, 2008 in Santa Clara, CA. With over 50 search marketing sessions and an Expo Hall, you will find all you need to either learn for the first time or sharpen your industry skills at all levels.
Michael McDonald of WebProNews created this humorous video commercial about the event.
To learn more and register about the event visit their website.
I am attending a first event on Facebook in Seattle. Very interesting event drawing a team of Facebook pioneers such as Nick O’Neill a creator of AllFacebook.com, Dave McClure, Jeremiah Owyang a Forrester Research Social Computing analyst, and .
The topics discussed are:
Web Community Forum organizers created a page allowing to post their short bios.
This is borrowed from Ray’s Blog at imadspace.com … Thank you Ray!
From time to time, it’s healthy to poke a little fun at ourselves. In that spirit, I offer the following:
You MIGHT be an Internet Marketer IF…….
1) You are familiar with names such as Mike Filsane, Gary Ambrose, Joe Vitale and Mark Widawer, but you think Barack Obama is a type of sushi
2) You have more email addresses than silverware
3) You are considering replacing your office chair with a port-a-johnny because going to the bathroom takes away too much valuable computer time
4) You are actually able to convince people that they will make more money by reading emails at 3-cents a pop than getting a part-time job at 7-11
» Google to combine search types (Reuters) – “Google Inc. said on Wednesday it was unifying its approach to Web search, combining its classic service with specialized searches ranging from news and images to videos.” more from Reuters.
» Search Engines celebrated Mother’s Day with specially decorated web pages. My favorite was Ask.com for sure. See SERoundtable.com for screenshots.
» eMarketer.com published US Online Social Network Advertising Spending. It projects in 2011 to be $2.5 billion in US alone and additional $1+ billion outside of the US. Muhammad Saleem of Pronet Advertising offers his analysis of the ad spend distribution among the social networks.
